There's no ambiguity in stating that people use search engines for almost everything. The content you write will be of no use if it doesn't appear on the top of the search engine.
Before we go into more details about SEO, here are some astonishing facts about google.
Though Google does not share its data, it is estimated that Google processes more than 60,000 searches every second or more than 5.1 billion per day.
The purpose of mentioning this data here is to help you understand user behavior and internet search trends.
Once you understand the significance of optimizing your website for search engines, You will put more effort into SEO.
Don't know where to start?
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What is SEO, then? You may like to ask.
The acronym SEO stands for Search Engine Optimization.
SEO is a powerful marketing strategy for growing any online business with organic traffic and sales.
However, it is worth mentioning that the companies underestimating the importance of SEO will not survive for a longer duration.
Optimizing your website for search engines involves strategies to make your website appear in the user's searches for specific keywords and phrases.
What You Need to Know About SEO?
In this article, we'll talk about the top 10 benefits of SEO. But before we start, you must know how search engine optimization works.
It commences with knowing your audience.
What are the potential customers looking for? What are their pain points? What sort of phrases may they use in their searches?
The strategy will help you identify the end-users search parameters and shortlist the keywords and phrases.
The biggest challenge for most businesses is finding the least competitive keywords and developing great content around these keywords.
You may like to outsource this work and assign it to the professionals who stand apart.
Why Is SEO Important?
The right SEO will propel your business to new heights. It will increase your business visibility, making it more straightforward for the consumers to find you when searching for what they want.
Your sale is directly connected to visibility.
When you know the exact pain points of the end-users in your niche, you can concentrate on providing them a solution.
When the searchers get the solution they look for, they will opt for it.
The product quality will come into consideration, but for comparing, they should find your products online.
Here are the Top 10 benefits of SEO for your website.
Organic Traffic is Long lasting and best :
SEO means vast organic Traffic. Unfortunately, some people wrongly describe it as free Traffic.
Nothing comes free in this world.
When they say Free, they just mean that you are not buying this Traffic directly like PPC (Paid per Click)
However, You are putting a lot of time and effort into it and spending on resources.
SEO means a continuous stream of Organic Traffic.
Once your website is ranking for a specific keyword, it will continue to appear in searches. And you will keep on getting the site visitors.
Now, if your website starts ranking for hundreds of such key phrases, you will become an authority in your niche.
Some people still do not exactly know the difference between SEO and PPC.
Pay per click is the Traffic generated through search engines or Other solo advertisements by paying them for each click.
So when people see any ad relevant to their search query, they will click on it, and you will have to pay for every unique click.
Therefore SEO traffic is generated when your website appears in users' searches, whereas PPC traffic is generated through your advertisements.
You will benefit from PPC as long as you are ready to pay for clicks on your advertisement, irrespective of whether it converts into a sale or not.
Organic Traffic generated through SEO is long-lasting.
SEO Builds Trust and Create Brand Awareness :
When your company appears on the first spot in search engines, people will assume it to be trustworthy and more credible.
A lower ranking means that people will not find your company in their searches, and Your website will not get the targeted traffic.
How many times have you checked the second or third page of Google?
Sometimes, being on the top of the second page is more beneficial than being on the bottom of the first page.
Different components play an essential role in establishing authority on search engines like Google and Bing, but SEO is more crucial.
Some of the other essential elements for High Domain authority are :
- Quality BackLinks
- Good user interface.
- High in Demand products or services.
- Content writing Style
- Latest Trends
Establishing authority is a continuous effort, and It is impossible to build credibility and trust overnight.
Authority is conceived and built over time. Therefore, establishing a new authority requires patience, persistence, and commitment.
Makes Your Website Easier To Navigate:
Practical SEO strategies ensure that your website structure and Hyperlinks are arranged in a clean and easy-to-navigate.
Alongside helping the search engines index and rank your website, it helps site visitors find what they are looking for easily.
When the site visitors find your website easy to navigate, responsive and fast, they will surf through more and stay longer on your website.
An extended stay means more chances of conversion.
More Quality Leads and Higher Sale:
SEO help in generating the targeted traffic.
When a user finds your site against their Search, they are already looking for the product or service you offer.
As the traffic is highly targeted, there is more chance of conversion and achieving sales.
As per a recent online study, 57% of B2B marketing companies have confirmed sales increase.
The same is true for B2C, as SEO has resulted in a 15.3 % closure rate compared to 1.65% through outbound leads.
As far as we are concerned, I never relied on PPC, and I am making $10,000 or more from "Wealthy Affiliate Training" only using SEO Techniques.
I Learned SEO and affiliate marketing from "Wealthy Affiliate University" and now applying the same strategies to earn passive income.
SEO Can Be used to Set SMART Goals:
Goals are an essential element of business and provide insight into the precise direction, motivation, a clear focus.
SMART is an acronym for Specific, Measurable, Achievable, Realistic, and Timely.
SEO combines all these criteria to focus on increasing the chances of achieving your goal. That's precisely the reason all the businesses invest in SEO
By incorporating distinct SEO techniques, You can set specific and measurable, real targets that can be achieved in the pre-specified time frame.
By Deploying proper SEO tools, You can measure the traffic, leads, and conversions along with their sources and the time taken to convert.
You can measure some Key performance indicators with Google search console to track the end results and deviations.
These KPI's are mentioned below:
- Organic traffic or the number of visitors visiting your website, their location, and the gadget they use for login. You can log in to the Google search console to check relevant information.
- How Many times your pages have appeared in the search results (impressions)
- Search ranking: How many and which keywords are ranking in Search Engines
- Average Sessions Duration.
- Click-Through Ratio or CTR. The number of clicks to the total number of users who have seen your URL in search results. (Higher the Better)
- Bounce Rate: How many visitors have bounced back without taking any action on your website. (Lower the Better)
Therefore, You can say SEO is SMART.
You Can Stay Ahead Of The Competition:
SEO helps you to always stay ahead of your competitors.
Let's consider a scenario of two small competitors manufacturing identical products and selling at almost similar prices.
The only difference is that one has a complete search engine optimized site, and the other has a website but does not bother for SEO.
Who do you think will get more business?
People searching for some product manufactured by them would land up on the first website as it appears in their search results.
So the business with proper SEO will get a significant share of traffic and conversions.
SEO Get Repeated Sales:
Once you have acquired the customer using the SEO approach, you can add the customers to your mailing list.
That is the most vital advantage of Internet marketing.
You can convey your message and Deals from time to time. Moreover, you can offer a handsome discount to your brand-loyal customers.
It is also going to have a positive impact on the buying cycle. People will sometimes buy to take advantage of ongoing sales even if they don't need the item immediately.
That's What happens on Amazon Big Day Sale.
You can also offer some referral bonuses to existing customers to enhance your sales further.
For all the above to happen, your Business must be visible when somebody searches for some product or service.
SEO helps you to Expand Your Business
SEO will result in more traffic and allow you to expand your services and product line.
You can further add more to your product or service line to your existing business.
Thrive Architect will help you build a quiz on your website to take feedback from your customer and site visitors.
You can use the feedback to customize the product to meet customers' expectations.
The more your business aligns with customers' needs, the more it will grow.
Better ROI- Among the top Benefits of SEO
If you have deployed good SEO techniques, you will recover the initial setup cost, expenses, and Man Power cost very soon.
And if you have outsourced your SEO to a known company, they will be able to help you minimize the cost of getting the desired results,
An exponential increase in sales and customer acquisition will be much more than expected, and therefore the return on investment is much higher than running a PPC campaign.
SEO Is A Long-term Marketing Strategy
The gains with the effective SEM are faster and required for the first couple of years; SEO will take time to show the result.
SEO outcomes will grow with time, producing improved results for several years.
SEO results and ROI depend on the amount of time, work, and effort spent on it.
But slowly, SEO results will overtake SEM, and you may not be required a significant amount on advertising.
A word of caution here, Don't get scammed by the people offering instant SEO results. They may use Black hat techniques which would harm more to your website than benefit.
Google has already banned many such websites trying to manipulate search engines.
Top 10 Benefits of SEO in 2021 - Conclusion
The benefits of an excellent SEO strategy are always positives for your business.
They not only help in bringing the traffic to your website and generating the sale, but they build trust and relationships with the customers.
SEO is a long-term marketing strategy and helps in reducing advertising costs and thereby giving the best ROI.
If you don't have proper knowledge, it is best to outsource SEO work to a trusted professional and let them bring the best results.
I hope the 10 Benefits of SEO for your website will help you in deciding your SEO strategies.
In case you need more information. Do not hesitate to leave a comment below in the comment section. I will respond at the earliest.