No Traffic means No Business.
Just Follow these Best 7 SEO tips and tricks for 2021 to increase Traffic, ranking, and hence your Business.
Google algorithms are changing very fast, and accordingly, You must align SEO efforts with changing scenarios.
There is no alternative to writing amazing and unique content, but it would be challenging to rank without good SEO techniques.
It would help if you synchronized both to enhance your online visibility and Business.
Don't know where to start?
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Best 7 SEO tips and tricks for 2021:
1. Site Loading Time - Fix Slow Loading Web Pages
How often have you moved away from the slow-loading website and instead searched for other websites providing similar content?
While designing a website, you may be tempted to add great Pictures, Banners or videos, etc., on your website.
These are essential to creating an attractive post and overall appeal to the visitor, increasing the loading time.
Therefore it is reasonably necessary to maintain a balance between these essentials.
Visitors usually move away from the site if it takes a long time to load or performance is not on par with expectation.
And this is more important for users accessing the site on mobile as mobile lack memory and fast speed.
Do you feel that Google and other search engines won't know that visitors are moving away to other faster websites leaving the slow website?
Don't you think that websites loading fast will rank better than slow-loading websites?
Therefore to maintain a balance between Contents and Features, try to use compressed images and limit the number of Plugins.
How many times have you moved away from the slow loading website and rather searched for other website providing similar contents?
While designing website, you may be tempted to add great Pictures, Banners or videos etc. on your website.
All these are essential to creating an attractive post and overall appeal to the visitor but increase the loading time.
2. Avoid Poor Backlinks - Blackhat SEO
How Many Times Have You come across an advertisement like "buy Backlinks packages" for $5 or buy an automated software for article generation or article spinning?
Old-timers still feel that there are plenty of ways to cheat the search engines by using Black-hat techniques for acquiring backlinks and traffic.
With the algorithm change over the last few years, Google will immediately know about the purchased backlinks or paid traffic.
Since these would suddenly impact the traffic, the bounce rate will also increase tremendously.
It will help if you do not build so many backlinks to achieve ranking. Instead of getting un authoritative links from
Spammers try to build authoritative links over a while. You may approach the High authority niches in your domain and request them to link to your site.
3. Content is the King - Always
Content is still the king and will remain forever.
Search engines always give priority to natural content. Do not worry, even if you are not a writer.
People will visit your website to help the subject of your niche and not observe your writing skills.
You are building a website to help the community in your niche, and when people land up on your Post, it is because they are looking for a solution to their problems.
Therefore your Post must have the content related to the title of your Post and the Focused Keywords.
Your website or Post should provide the right solution and help to the visitors. People don't like to waste time on useless content.
Therefore, you must learn to write valuable content for users keeping in mind SEO copywriting.
Many new entrants often get confused about the length of the Post.
Some of the so-called gurus advise that the article should have a minimum of 500 words.
But in my opinion, your goal should be to provide value to the people visiting your website.
So if the topic needs 1500 words, Let it be.
On the other hand, if you are targeting to write 500 words only per article, you will always concentrate on the length rather than the quality of content.
You must define your goals to provide a solution to the visitors and not on the counting.
4. Too many advertisements-- Distract the visitors
Don't distract the visitor with too many advertisements on your page.
You want them to stay on your page rather than clicking and leaving the website.
Helping people in their buying decisions can only be achieved if they read your article and get satisfied. Keep your site clean.
5. Be mobile friendly- Get More Traffic
Mobile users number have grown too much and are further increasing at a rapid pace.
Most of the youngsters spend lots of their time on mobile.
If your website is not mobile responsive, the bounce rate will increase.
Google has modified its algorithm in favor of mobile-friendly sites, and sites that were performing well earlier have lost their rankings as they weren't mobile-friendly.
6. Meta tags - Helpful for SEO and Ranking?
People browsing your website may not see the Meta Tag as they are part of codes only and hidden.
Meta tags must summarize the contents of your web page.
Search engines use this description to form a snippet to tell visitors what they can expect on the page.
Nowadays, Meta Tags may not have much impact on the ranking but definitely, help in conversions.
Typically it would be best if you use your focused keyword in the meta description.
Then, when visitors see the snippet formed by Google, they become aware of what to expect on your web page.
With this information, when they visit your web page and find relevant content, the chances of conversion are very high.
You must ensure the targeted keyword in the Meta description to encourage searchers to click your website's Link.
7. Does SSL help SEO?
SSL stands for Secure Sockets Layer. And it is used for establishing an encrypted connection between the web browser and web server using an SSL certificate.
This SSL certificate creates a padlock using two cryptographic keys.
Sites with SSL certificates use HTTPS protocol. HTTPS stands for Hypertext Transport Protocol security.
Secure websites can protect a user's connection by securing information in three layers, i.e., Encryption, Data Integrity, and authentication.
In 2014, Google updated its algorithm towards HTTPS sites, and they got a slightly higher ranking.
In 2015 there was a statement from Google about Https tiebreaker indicating that if two websites are equivalent in speed, content, tags, etc., the site on HTTPS protocol will get a ranking advantage.
Only 1% of websites may be using HTTPS, but 40% of Google organic search on the first page favors HTTPS.
8. Is Https good for SEO?
Https at present may not be a significant ranking factor but definitely, help in increased traffic.
Increased organic and targeted Traffic lays the foundation for successful Business.