Unfortunately, it seems that most people just won't get it right. There have been many discussions about SEO copywriting these days, but hardly any of these are on target.
Most of the conversations, posts, and articles only deal with keyword density, allowable limits, over-optimization, and similar things.
Many People writing about SEO copywriting believe that copywriting is all about search engines. They genuinely forget that SEO copywriting is still copywriting.
What is the difference between seo and copy writing?
Generally speaking, Copy Writing means that you are writing a promotional copy designed and meant to cause a *person* or *visitor* to take a pre-defined specific action.
Your article should be written keeping in mind the readers, i.e. site visitors. The elements required to rank the post absolutely come last.
That means your copy or the post should try to impart knowledge or solve a specific problem related to the product.
The article must answer the visitor's question rather than just being a sales pitch.
Do you feel that all the traffic in the world is no good if your site copy doesn't convert visitors into buyers?
No, that is not the case.
That's why while writing SEO copy, you must ensure that it is human-read as the humans would visit your site, not aliens.
A properly written review will build trust and relationship with your visitors, and then they can be led to buying not one but many items/services.
Unfortunately, SEO copywriting is getting a bad name because most of what is being cranked out is repetitive burble.
Most of the pages would never have made any sense to be on to a site, except that the website owner just wanted to rank highly for specific keywords.
So, just in the interest of reinstating the excellent name of search engine copywriting, let me offer some guidelines on what SEO copy writing is before it's too late.
What SEO Post Is ?
What SEO Post Should Not be:
The Do's of SEO Copywriting:
When writing SEO copy, you would like to:
- Understand your target audience, who you are writing for.
- Choose the focus of the page and what you want to convey?
- Create a plan outlining the message to be given.
- Choose the best key phrases to be incorporated in the post/copy.
- Ensure those keyphrases gel with the page and the planned copy.
- Incorporate key phrases as you write and maintain flowability rather than incorporating or forcing keywords after writing.
The Don'ts of SEO Copywriting:
When writing SEO copy, you should never:
- Create a plan solely based on the purpose of ranking high.
- Add posts simply to appease search engines.
- Replace every instance of the generic terms with keyphrases.
- Rely upon unnecessary keyword density ratios and formulas.
- Propel keyphrases everywhere possible without making sense.
Therefore, in my opinion, SEO copywriting is not the process of writing exclusively for search engines.
Instead, it is the process of writing copy to appeal to your audience or site visitors while including elements and unique keywords to help the search engines and your visitors understand what the page is all about.
Please remember that site visitors and engagement genuinely make or break your site's ( and your customer's) success.
Need more information, Do not forget to leave a comment below.